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Finding a Course Idea that will Make Money

There is a huge difference between coming up with an online course idea and coming up with a good online course idea.

For example, you could say, “Hey, I want to start teaching people how to tame and domesticate the wild ducks from their local pond.” And you could create an entire course on how to do it. But that’s shady at best and something not many people will actually be interested in buying. Instead, maybe you could broaden your topic to team people how to hatch and care for ducks in an elementary school classroom. Now that there’s a purpose for the ducks, maybe you have an audience.

Online courses are a great way to make a living, but you’ll only be successful if you’re making a course that your audience actually wants to buy.

A good online course idea will meet these criteria before you start creating:

  • There is an audience for it
  • It’s narrow enough that you can get nitty gritty
  • You are an authority on the topic
  • You’ve gone back and validated your course idea
 
 
 
 

Download the Profitable Course Idea WorkbookIn the Profitable Course Idea Workbook.
You’ll find out which of your passions will be the most impactful. You’ll also start thinking about your audience, find their pain points, and brainstorm how you can solve them.

Finding an audience for your course 

You can’t sell a course if you don’t have anyone to sell to, so your first step will be finding an audience. It shouldn’t be too hard to find your audience, as you’re probably already a member of the very audience you’re trying to target. 

For example, if you’re passionate about dog training, it’s likely that you already frequent a few dog training forums or are part of Facebook groups where people share their experiences. And from there, you can start building a name for yourself as a helpful and knowledgable community member. 

Become a thought leader 

More than growing your audience, you want to become a thought leader in your niche. This means you are going to try to become one of those go-to people that your target audience goes to when they have a question. 

Using your audience to choose a course idea 

Once you’ve become active in the online communities where your audience hangs out, you can begin figuring out what their pain points are and what online course topic would best serve them

Niching down your course idea 

Once you’ve got your list of nine or ten course ideas, it’s time to start getting nitty-gritty and deciding on the one transformation you want for your students. 

Validating your course by pre selling 

If you don’t have an audience yet or you’re really trying to be sure that you’re on the right track with your online course you can try promoting a pre sale. 

If you’re not familiar, a presale is when you put your course sales page live before you’ve finished creating your course content. 

Now all that’s left to do is commit 

Once you’ve gone through these steps, you can feel certain that your course idea will not only be well recieved by your students, but it will be profitable.  

Download the Profitable Course Idea WorkbookIn the Profitable Course Idea Workbook.
You’ll find out which of your passions will be the most impactful. You’ll also start thinking about your audience, find their pain points, and brainstorm how you can solve them.

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